Step 1 · Choose an item
Search, sort, openEvery item we sell, and whether its Amazon and Walmart pages have been saved and updated. Search by SKU or name, click any column heading to sort by it, or use the buttons to show only what needs work. Open an item to read its page as it stands today.
Step 2 · Compare
Tick the rivals you want to be measured againstOur page beside the rival pages Amazon shows next to it. Tick or untick a rival and the score below changes — the comparison is only as fair as the rivals you pick.
Step 3 · Improve
What's there now · what's wrong · what to doThe page as it stands today, read line by line. Every note below comes from comparing this page with the rivals you ticked — then two ways to fix it, both of which score higher than what's live.
What's on the page today — and what the computer makes of it
Two ways to fix it
Step 4 · Prepare & check the rules
Must pass before it can be sentAmazon and Walmart each publish rules for what a page may say. Break one and the page gets rejected or quietly hidden. Everything below is checked against those rules automatically, and the wording is prepared three ways — for people typing in the search box, for people searching by photo, and for when an AI assistant answers a question about this product.
Step 5 · Save & send
Score card · sign-off · send to the marketplacesWhat the change actually moves, and what it doesn't. Wording can fix words and facts. It cannot take a photograph or change a price — so those stay flagged until someone does them.